Improving Medical Affairs Medical Conference Management

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Success Stories

Client Situation

A medical affairs team spent too much time collecting data from presentations and posters and creating daily summaries and post conference debrief material. This time took away from engaging with physicians.

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inPhronesis Solution:

The medical affairs team implemented the inVision conference solution for a key, large conference

The inPhronesis customer success team used the inVision conference solution to optimize the business processes of the medical affairs team and its vendors at conferences

The process was further optimized following a debrief with the medical team after the first use of the inVision conference solution

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Client Results

The medical affairs team found the use of the inVision conference solution made conference attendance much less hectic and significantly reduced the team’s stress during the conference

The process of collecting information and that information being used by a vendor to create debrief material became much more efficient, resulting in large time savings.

The medical affairs team was able to spend more time interacting with physicians and gathering insights

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Chris Martin, MBA, MS


As the president of inPhronesis, Chris is focused on constantly improving inVision, the leading competitive and market intelligence platform for the biopharmaceutical industry, to better meet the changing needs of clients.


With 20 years of experience in roles being a consumer of market and competitive information, Chris understands the needs and priorities of clients. Chris was a senior principal and co-founder of inThought, a life science consulting, market research, and analytics firm. Collaborating with Ben Weintraub, Chris also co-founded BiotechTracker, an online tool for investors and precursor to inVision. Previous to inThought, he was a healthcare analyst and co-portfolio manager at two investment firms. Chris served in health care policy roles at the White House Office of Management and Budget. These roles included Medicare Desk Officer at the Office of Information and Regulatory Affairs, where he was responsible for providing recommendations to senior White House policy officials on healthcare policies and regulations.


Chris has a Master in Business Administration from Harvard Business School, a Master in Engineering from Villanova University, and a Bachelor of Science in Engineering from Cornell University. Prior to attending Harvard Business School, Chris served on two U.S. Navy nuclear submarines and at the Pentagon.