Managing Multiple Alert Lists More Effectively

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Success Stories

Client Situation

A global competitive CI team for a therapeutic area with multiple indications had created over 20 “alert” email lists for specific types of alerts. Managing and utilizing these alert lists had become very cumbersome and time consuming.

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inPhronesis Solution

Internal customers of the CI team were able to manage their subscriptions based on their needs and preferences

The inVision system allows multiple alert email lists to be created, managed and utilized

The client began using the inVision system to create, send, and store alerts

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Client Results

Management and use of multiple alert subscriptions became much more efficient with significant time savings.

Receivers of internal alerts were able to change their subscriptions as their needs and roles changed, ensuring they were getting the information they needed without being overwhelmed by too many emails.

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Chris Martin, MBA, MS


As the president of inPhronesis, Chris is focused on constantly improving inVision, the leading competitive and market intelligence platform for the biopharmaceutical industry, to better meet the changing needs of clients.


With 20 years of experience in roles being a consumer of market and competitive information, Chris understands the needs and priorities of clients. Chris was a senior principal and co-founder of inThought, a life science consulting, market research, and analytics firm. Collaborating with Ben Weintraub, Chris also co-founded BiotechTracker, an online tool for investors and precursor to inVision. Previous to inThought, he was a healthcare analyst and co-portfolio manager at two investment firms. Chris served in health care policy roles at the White House Office of Management and Budget. These roles included Medicare Desk Officer at the Office of Information and Regulatory Affairs, where he was responsible for providing recommendations to senior White House policy officials on healthcare policies and regulations.


Chris has a Master in Business Administration from Harvard Business School, a Master in Engineering from Villanova University, and a Bachelor of Science in Engineering from Cornell University. Prior to attending Harvard Business School, Chris served on two U.S. Navy nuclear submarines and at the Pentagon.