Tracking Business Development Opportunities

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Success Stories

Client Situation

Client needed to upgrade their system for keeping track and analyzing preclinical and early clinical stage business development opportunities from using excel files.

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inPhronesis Solution

inPhronesis configured the inVision database to house the data the client required for each potential opportunity

The inPhronesis customer success team used AI tools to spot changes and additions and added these to the client’s inVision system

The solution provided visualization tools

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Client Results

The business development team became more efficient

Potential business development opportunities were identified that might otherwise have been missed

The business development team was able to take a higher level view of its overall strategy

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Chris Martin, MBA, MS


As the president of inPhronesis, Chris is focused on constantly improving inVision, the leading competitive and market intelligence platform for the biopharmaceutical industry, to better meet the changing needs of clients.


With 20 years of experience in roles being a consumer of market and competitive information, Chris understands the needs and priorities of clients. Chris was a senior principal and co-founder of inThought, a life science consulting, market research, and analytics firm. Collaborating with Ben Weintraub, Chris also co-founded BiotechTracker, an online tool for investors and precursor to inVision. Previous to inThought, he was a healthcare analyst and co-portfolio manager at two investment firms. Chris served in health care policy roles at the White House Office of Management and Budget. These roles included Medicare Desk Officer at the Office of Information and Regulatory Affairs, where he was responsible for providing recommendations to senior White House policy officials on healthcare policies and regulations.


Chris has a Master in Business Administration from Harvard Business School, a Master in Engineering from Villanova University, and a Bachelor of Science in Engineering from Cornell University. Prior to attending Harvard Business School, Chris served on two U.S. Navy nuclear submarines and at the Pentagon.